Tom Suter joins PAYSTRAX as UK regional sales director

PAYSTRAX has announced the appointment of Tom Suter as Regional Sales Director, UK, to lead expansion efforts in the UK and European markets.

Tom Suter, who joins PAYSTRAX, brings over a decade of experience in the payment processing industry. His expertise spans various areas, including acquiring, e-commerce, fraud protection, and retail banking.

Before his current role, Suter held senior sales leadership positions at several fintech firms such as Braintree (PayPal), Juni, and DNA Payments Group. During his tenure at these companies, he was successful in scaling teams, optimising sales operations, and increasing revenue.

In his new position at PAYSTRAX, Suter will spearhead merchant acquisition and enhance partner growth strategies, aiming to strengthen the company's reputation for offering secure and seamless transaction solutions across Europe.

Suter said, "PAYSTRAX is at the forefront of payment innovation, and I am looking forward to contributing to its growth trajectory by leading sales initiatives, driving partnerships, and continuing to deliver value to our merchants and stakeholders."

The appointment of Suter is part of a broader strategy by PAYSTRAX, which includes launching a dedicated key account management team and doubling its UK sales force. These steps aim to strengthen the company's market presence and ability to meet client requirements in a significant market.

Bjarni Þór Sigurðsson, Chief Commercial Officer of PAYSTRAX, commented on the strategic appointment: "Tom's appointment furthers our commitment to enhancing customer support, delivering specialised attention to client needs, and sharpening our focus on growth."

Kolbeinsson commented, "We're always looking to strengthen our services and client relationships to ensure we remain competitive, and I have no doubt Tom will help us do that across the UK and Europe. His proven track record in driving growth, fostering strategic partnerships, and optimising sales operations will be invaluable to PAYSTRAX as we expand our market presence."

Suter's appointment aligns with PAYSTRAX's broader growth strategy as the company expands its presence in the UK and European markets. With a focus on merchant acquisition, partnerships, and customer support, PAYSTRAX aims to strengthen its position in the competitive payments industry while enhancing its service offerings to meet evolving client needs.