Wasabi launches enhanced programme to boost EMEA cloud partners

Wasabi Technologies has introduced an enhanced partner programme in Europe, the Middle East, and Africa to support systems integrators and resellers facing increased demand for cloud storage solutions driven by artificial intelligence workloads and growing data volumes.

Programmeme expansion

The company is rolling out its new Systems Integrator Programme as part of efforts to extend its partner reach, specifically targeting recruitment in the Nordics, Benelux, and Southern Europe. The initiative aims to provide channel partners with technical training, marketing resources, and commercial incentives.

The programme includes access to storage solutions designed for AI and performance-intensive workloads, as well as tools for partners to address requirements in physical security and cyber resilience sectors. Hands-on enablement and sales certifications form part of the offering, alongside co-marketing opportunities and dedicated account support.

Market context

Cloud infrastructure demand across Europe is rising as organisations seek to modernise backup, improve data management, and develop AI functions. Wasabi aims to differentiate itself by offering predictable pricing with no hidden fees or complicated storage tiers.

"Europe is entering a new era of data growth as AI projects mature, and our partners are on the front line of that transformation," said Kevin Dunn, VP and General Manager EMEA, Wasabi Technologies. "Our evolved partner programme puts simplicity, profitability, and scalability at the core-whether it's helping customers dissolve data silos to successfully run AI models, manage operational resilience, or modernize backup. We're giving partners not just the technology, but the training, incentives, and margin to thrive in this fast-moving market."

Partner perspectives

Several channel businesses working with Wasabi reported business gains linked to the programme's structure and pricing approach.

Erik Sterck, Head of DACH at Erik Sterck GmbH, said: "Since the beginning of our partnership with Wasabi, we have seen an expansion of our customer base across Germany. Wasabi enables us to offer reliable, secure, and transparent cloud storage solutions that meet the highest standards of data sovereignty and compliance. With its predictable pricing model, free from hidden costs or vendor lock-in, we can help our customers manage their data cost-effectively and with full control. As demand grows for cloud-based backup, cybersecurity, and AI-ready storage solutions, our partnership with Wasabi is ideally positioned to support German businesses in their digital transformation."

Maggie Scullion, CEO at Waterstons, said: "Since partnering with Wasabi in 2023, we've seen considerable growth - expanding our storage capacity by 34x in just two years. Wasabi's zero egress fees and predictable pricing makes it easier for us to demonstrate clear cost savings versus hyperscalers. Our revenue from Wasabi has grown nearly 200%, and with new solutions like Wasabi Cloud NAS on the horizon, we see huge opportunity to continue scaling and delivering even greater value for our clients."

Anthony Bucknor, Head of Data Centre and Cloud Services at Autodata, added: "Wasabi gives us and our clients something the hyperscalers can't match: true control over where data resides, how it moves, and how it's accessed. Data sovereignty and portability are critical in today's environment, and with Wasabi we can guarantee compliance without sacrificing performance or cost-efficiency. Add in predictable monthly billing with no vendor lock-in, and we're able to deliver a storage solution that's as flexible as it is secure-exactly what our customers demand in a multi-cloud, AI-driven world."

Fabien Leveque, Director at Dynamips, said: "Since partnering with Wasabi in 2024, we've seen our joint business grow nearly fourfold in just one year. Wasabi enables us to deliver reliable, secure, and cost-effective backup solutions that are perfectly aligned to the needs of SMEs-particularly as they face growing cybersecurity challenges and tighter IT budgets. With Wasabi's predictable pricing and strong performance, we can help our customers control costs while strengthening their data protection strategies. Looking ahead, the continued rise in cybersecurity threats and accelerated cloud adoption among SMEs present huge opportunities for us to expand this partnership even further."