WE Communications has announced two new appointments to its international leadership team. The firm named Nichole Provatas as EVP, International Head of Integrated Marketing and Brian Keenan as EVP, International Head of Insights and Analytics.
Nichole Provatas’ expanded role includes overseeing WE's Borderless Experience Team (BET), a globally decentralised group tasked with providing client counsel, creative execution, strategic insights, and data capabilities to clients worldwide. Brian Keenan will advance the company's insights, analytics, and strategy capabilities, aiming to drive growth across key markets and sectors.
“Our Borderless Experience Team has demonstrated how we can bring forward an international team of experts from multiple markets to deliver best-in-class integrated communications capabilities,” stated Kass Sells, CEO, International, WE Communications. “Nichole and Brian have already demonstrated strong results and are the right leaders to unlock our next opportunities for growth and strategic service for clients globally.”
Formed in 2022, WE's International Borderless Experience Team includes senior leadership expertise from across the agency and services clients such as Adobe and FSC. Other key members include Daniel Blank, EMEA Head of Integrated Marketing, and Ray Page, EVP and Head of Global Innovation and Social Impact.
