Advertising Technologies (Adtech) stories - Page 9

Taboola appoints Chris Blight as UK Advertising Sales Director to lead Realise platform's strategic sales and expand its advertiser base amid UK team growth.

Silverpush upgrades its Mirrors platform with AI agents to automate and optimise multi-platform ad campaigns, boosting efficiency and delivering smarter insights.

A survey reveals 77% of UK families are influenced by timely back-to-school ads, with cost and relevance key amid rising living expenses.

VexTrio, unmasked as a multinational ad-fraud empire with nearly 100 companies, runs scams worth billions across adtech and beyond.

Integral Ad Science is the first in digital advertising to earn the Alliance for Audited Media's Ethical AI Certification, spotlighting trusted AI use.

Michelle Whelan joins Komerz as Global Chief Business Officer, also investing personally, to drive global sales and marketing growth for challenger brands.

New research reveals UK offices are central to business travel bookings, with 68% arranging trips at work, highlighting a prime spot for premium brand advertising.

VIOOH partners with Outernet London to offer real-time programmatic access to premium digital out of home screens in central London's entertainment district.

Marketers prioritise connected TV, AI integration, and flexible identity strategies, driving shifts in ad spend and focus for the second half of 2025.

Westfield Rise launches AI-driven DOOH platform, enabling brands to target 600 shopper profiles with precise digital-style campaigns in physical retail spaces.

UK shoppers grow more confident as 28% now view the economy favourably, boosting store ads and loyalty schemes amid shifting retail habits.

Taboola advises SMBs to prepare early and use targeted strategies to succeed in Amazon Prime Day 2025, running from 8-14 July as a four-day event.

Shirofune's new integration with Amazon Marketing Cloud adds predicted LTV and new customer metrics, helping advertisers optimise Amazon Ads for long-term value.

John Lewis Partnership now allows brands to run ads offsite on digital channels using first-party data, expanding beyond its own platforms for broader reach.

Ramsey McGrory has been named President of Prisma at Mediaocean, to lead AI-driven growth and platform innovation in global media buying.

Maplin's AI-driven ad strategy has powered a 17% profit rise and 14.2% revenue growth, outpacing UK online retail averages significantly in the past year.

Kleinanzeigen has launched a new retail media network using Kevel's API platform, enhancing ad targeting for its 700m monthly German users.

Snowflake and Acxiom have joined forces to launch a secure, AI-driven marketing data platform, revolutionising brand data access and privacy management globally.

Silverpush launches AI-powered Silverpush Mirrors for TikTok, enhancing brand safety and campaign optimisation for advertisers on the platform.

Infoblox reveals links between WordPress malware campaigns and adtech firms tied to Russia, exposing vast, coordinated cybercrime exploiting web traffic globally.