Advertising Technologies (Adtech) stories - Page 8

BookMyAdvert.com launches UK's first self-serve TV ad platform, letting users book campaigns across major broadcasters and digital channels from 2p per view.

A study reveals popular AI tools yield similarly creative advertising outcomes, highlighting the essential role of human input in marketing innovation.

BigAds secures $140,000 from Avalanche to expand its decentralised in-game ad network, aiming to boost transparency and fair rewards in gaming ads.

Taboola expands its Realise platform, offering advertisers new display ad inventory across major publishers like TIME and USA TODAY via AI-driven tech.

US AI firm Topsort enters UK via Phuzion Media acquisition, appointing Stefano Biondi as General Manager to boost local retail media presence.

Circana's Future of Media report urges brands to adopt multi-platform strategies combining digital and traditional channels to boost engagement and ROI.

LiveRamp launches AI tools enabling marketers to use autonomous agents with secure data access, plus new integrations including Netflix for smarter campaigns.

Sagacity's UK postcode data is now digital via Eyeota, enabling brands to target real consumers with precise, compliant campaigns across major digital platforms.

AI adoption is forecast to widen the gender skills gap in the UK's GBP £1 trillion tech sector, raising concerns over equality in emerging industries.

Hypetap appoints Chris Davis and Albertine Brandon to lead its UK expansion, boosting influencer marketing growth across the region in 2024.

Iceland Foods partners with Epsilon to expand its retail media, adding offsite ads, video formats, and an auction model to reach 9 million shoppers yearly.

Taboola's Realise platform adds Generative AI upgrades, helping advertisers boost campaign performance beyond search and social channels by up to 34%.

Anonymised and Bedrock have partnered to enable ID-less targeting, helping advertisers reach Safari and iOS users while preserving privacy across digital campaigns.

Qualtrics has appointed ROI·DNA as its global digital advertising partner to enhance paid media campaigns with AI-driven strategies across key markets.

UK CMOs are widely adopting AI in marketing, but face consumer scepticism and split views on brand activism as top challenges for 2025 emerge.

LinkedIn now leads B2B ad spend with 39%, delivering a 113% return on investment, outperforming Google and Meta in cost efficiency and sales impact.

Vane Viper, a threat actor posing as an adtech firm, generated over 1 trillion DNS queries last year linked to malware and ad fraud, warns Infoblox.

Google Ads now offers AI Max globally and new generative AI tools in Asset Studio, boosting creative control and campaign performance for marketers worldwide.

Gain Theory's report reveals data-driven creativity can boost ad sales impact by up to 30%, unlocking millions in revenue through AI and analytics.

Aonic acquires Prime Insights for $250m, expanding beyond gaming into research tech and adtech to boost its global data platform reach.