Advertising Technologies (Adtech) stories - Page 5

UK firms ramp up travel and AI investment in 2025, even as advertising spend plunges 28%, signalling a sharper focus on productivity.

UK health and wellbeing spend is smoothing into year-round habits, with fewer shoppers spending more and January gym spikes fading.

Immediate launches IX, a dedicated experiential agency using its live shows and media brands to create bespoke in-person campaigns for advertisers.

Teads partners with Google TV to offer HomeScreen ads on over 500 million devices, boosting global connected TV reach and impact.

Most Australians doubt the under-16 social media ban has made the internet safer, with many expecting teens to bypass the new rules.

Reach is rolling out Taboola's DeeperDive AI answer engine across titles including the Express and Daily Star to power on-site search.

UK football ads are missing the target as male fans reject boozy, laddish clichés and demand healthier, more nuanced portrayals.

Cybersecurity leaders warn boards must treat data privacy as a strategic imperative as AI drives explosive growth in personal data use.

Silverpush launches a real-time Trend Intelligence Platform to turn fast-emerging cultural signals into live, brand-safe ad targeting.

DoubleVerify flags surge in “zombie” Android app fraud as hijacked dormant accounts push bogus games that drain ad budgets and devices.

AI-made ads can now rival human creative, with trust-building visuals such as clear faces lifting click-through rates in large-scale study.

Principal media buying surges as budget-squeezed marketers seek cheaper, outcome‑guaranteed deals despite rising transparency concerns.

Amperity launches Audience Monetization, an AI-powered tool to package and sell permissioned first-party audiences to advertisers.

Anonymised debuts Audience Lift, promising 30-40% performance gains by turning first-party data into dynamic, privacy-safe ad audiences.

YouTube sets 2026 agenda with tougher child safety tools, bigger creator payouts and expanded AI across production and viewing.

Marketers' AI hopes hit reality as new survey finds fragmented ad tech stacks stalling cross-channel orchestration and campaign execution.

PayPal-owned Honey is dropped by Rakuten's ad network, cutting it off from 2,000 merchants amid claims of affiliate fraud and link theft.

OpenAI rolls out USD $8-a-month ChatGPT Go across the US and prepares to trial clearly labelled ads for free and Go users.

Fred. Olsen launches 'Hybrid AI' cruise campaign built around what partners call the world's largest AI digital twin of a single ship.

Fred. Olsen debuts AI-powered cruise campaign built around a vast digital twin ship, blending live action, CGI and generative tools.