CMO stories - Page 3
AI agents to reshape brand discovery by 2026, says Kantar
Tue, 23rd Dec 2025
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martech
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partner programmes
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digital twins
AI agents will reshape brand discovery by 2026, Kantar predicts, as marketers race to optimise for algorithmic assistants and micro‑communities.
Denodo again a Leader in Gartner 2025 data tools MQ
Mon, 15th Dec 2025
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hybrid cloud
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data analytics
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digital transformation
Denodo secures Leader spot in Gartner's 2025 Data Integration Tools Magic Quadrant for a sixth year, buoyed by new AI-driven upgrades.
HackerOne hires new leaders to drive AI security push
Thu, 11th Dec 2025
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devops
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data analytics
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cx
HackerOne hires new revenue and marketing chiefs to target soaring enterprise demand for AI-driven security and threat exposure tools.
Gen Z 'Returniture' trend piles pressure on UK retailers
Wed, 10th Dec 2025
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digital transformation
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cx
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martech
Gen Z's 'Returniture' habit of sending back bulky furniture bought online is soaring, leaving UK retailers to shoulder rising costs and complexity.
Camunda appoints Ryan Shopp as Chief Marketing Officer to drive growth
Wed, 3rd Dec 2025
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digital transformation
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cmo
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it department
Camunda appoints Ryan Shopp as Chief Marketing Officer to boost growth and enhance engagement with global enterprise clients amid rising agentic automation demand.
Quorum Cyber expands senior team to support global growth plans
Sat, 22nd Nov 2025
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advanced persistent threat protection
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cybersecurity
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microsoft
Quorum Cyber appoints four senior leaders to support global growth and strengthen its cybersecurity services across North America, the UK and beyond.
Advertisers tricked by affiliate fraud: Affiliate programmes impacted by hidden fraudsters
Fri, 21st Nov 2025
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marketing
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cmo
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opinion
Affiliate fraud is draining advertisers' budgets by hijacking attribution, risking $71 billion in losses by 2025 and undermining trust in affiliate marketing.
Expereo appoints Noel Hamill as Chief Marketing Officer to lead growth
Fri, 7th Nov 2025
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network infrastructure
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sd-wan
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cx
Expereo appoints Noel Hamill as Chief Marketing Officer to spearhead global marketing and drive growth of its expereoOne Network-as-a-Service platform.
Outpost24 appoints Liz Drysdale as Chief Marketing Officer
Thu, 16th Oct 2025
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cx
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martech
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risk & compliance
Outpost24 has named Liz Drysdale as Chief Marketing Officer to lead global marketing and expand its cybersecurity brand and customer engagement.
Bentley Systems appoints Cate Lochead as Chief Marketing Officer
Fri, 10th Oct 2025
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erp
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ai
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cmo
Bentley Systems has named Cate Lochead as Chief Marketing Officer, leveraging her 20+ years in enterprise software marketing to advance AI-driven infrastructure solutions.
Series appoints humanoid robot Uri as Chief Marketing Officer
Fri, 3rd Oct 2025
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robots
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ai
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marketing
Series appoints humanoid robot Uri as Chief Marketing Officer, harnessing AI and robotics to revolutionise marketing and student engagement in social networking.
TrueDialog elevates Amanda McGuckin Hager to dual executive role
Fri, 26th Sep 2025
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cx
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martech
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partner programmes
Amanda McGuckin Hager has been promoted to Chief Marketing Officer and Chief Revenue Officer at TrueDialog, expanding her role to drive growth and revenue strategy.
Elmo Software names Mei Ching Koon Chief Marketing Officer
Wed, 17th Sep 2025
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saas
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partner programmes
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ai
ELMO Software has appointed Mei Ching Koon as Chief Marketing Officer to boost growth and strengthen its HR tech presence in Australia and New Zealand.
UK CMOs overwhelmed by tech burden as marketing roles evolve
Thu, 11th Sep 2025
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digital transformation
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partner programmes
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marketing
A study reveals 92% of UK CMOs would have chosen different careers, overwhelmed by mounting technology demands in modern marketing roles.
CMO roles in Fortune 500 decline as B2B firms lead the shift
Thu, 11th Sep 2025
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partner programmes
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power / energy
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marketing
CMO roles in Fortune 500 firms have fallen from 63% to 58%, with B2B companies leading a decline in marketing leadership amid economic uncertainty.
SUSE appoints Margaret Dawson as CMO to boost growth
Tue, 9th Sep 2025
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hyperscale
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cx
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edge computing
SUSE appoints Margaret Dawson as Chief Marketing Officer to spearhead global marketing and drive growth in enterprise open source software.
Brett Theiss appointed Chief Marketing Officer at Check Point
Fri, 5th Sep 2025
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cloud security
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cx
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martech
Check Point has named Brett Theiss as Chief Marketing Officer to drive global growth and enhance brand strategy amid evolving cyber security challenges.
UiPath appoints Michael Atalla as Chief Marketing Officer
Tue, 26th Aug 2025
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digital transformation
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partner programmes
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erp
UiPath has named Michael Atalla as Chief Marketing Officer to lead global marketing and boost adoption of AI-driven automation in business processes.
Saviynt appoints Kevin Spurway as Chief Marketing Officer
Thu, 21st Aug 2025
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cx
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martech
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iam
Saviynt appoints Kevin Spurway, with 20+ years in enterprise SaaS marketing, as Chief Marketing Officer to boost growth and market leadership.
Epicor names Kerrie Jordan Chief Marketing Officer to drive growth
Wed, 13th Aug 2025
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digital transformation
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partner programmes
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supply chain
Epicor appoints Kerrie Jordan as Chief Marketing Officer to lead global marketing and accelerate growth in manufacturing and supply chain sectors.