Content Creation stories - Page 12

McLaren Racing has partnered with Iron Mountain to digitise its historic archives and enhance fan engagement from the 2025 Formula 1 season onwards.

Iron Mountain will digitise McLaren Racing's historic archives, using AI to connect fans worldwide with its rich motorsport heritage from 1963 onwards.

Brands are reallocating 50% of their ad budgets to influencer marketing in 2025, shifting focus from traditional ads to creator partnerships for better engagement.

RØDE expands its Wireless Micro range with new red, orange, and blue models at USD $99, offering creators vivid colour choices and enhanced mobile features.

Cloudinary has enhanced its Assets platform with AI people search, improved analytics, and automation to boost digital asset management and workflow efficiency.

A tenth of UK marketers secretly use AI tools amid challenges in integration, compliance, and measuring performance, reveals new Optimizely research.

Brandi AI has launched a platform to help brands enhance visibility in AI-generated answers, reshaping digital marketing for the AI-driven buyer journey.

Generative AI is empowering 62% of small UK businesses to innovate and compete, unlocking growth without the major costs faced by larger firms.

RØDE announces the 2025 Creator of the Year Awards, offering over USD $200,000 in prizes to celebrate global digital content creators across major platforms.

HONOR launches festive deals up to GBP £692 off, with bundles including tablets, watches and headphones on its latest smartphones in the UK.

Hypetap appoints Chris Davis and Albertine Brandon to lead its UK expansion, boosting influencer marketing growth across the region in 2024.

Cloudinary launches AI-powered tools to ensure image authenticity and streamline editing at scale, helping brands maintain trust and quality in digital visuals.

Optimizely's AI platform Opal hits record use, enabling 10,000 daily marketing actions across 50+ countries, boosting campaign speed and personalisation globally.

Fake ads on YouTube, Google spread malware posing as free trading platform access, targeting users and creators with credential-stealing scams, warns Bitdefender.

Cloudflare launches NET Dollar, a US dollar-backed stablecoin, to enable fast, secure payments for AI-driven services on the emerging agentic web.

Cloudflare launches Content Signals Policy, enabling creators to control how AI companies use their online content, enhancing robots.txt capabilities.

Stephen Patterson has been appointed CEO of Edinburgh-based Pufferfish Displays, aiming to expand the company's spherical display and content creation business.

Despite heavy investment in AI, marketers face challenges delivering results, with US teams favouring fast trials while Europeans prioritise compliance and data skills.

Qualcomm is enhancing its marketing by using Adobe's AI tools, including GenStudio and Firefly, to speed up content creation and personalise campaigns worldwide.

WalkMe launches an AI-driven tool delivering real-time training within work apps, enhancing learning by embedding guidance into daily software use.