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Forrester Research Stories - Page 13

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Forrester Research stories

Deepfake threat looms for B2B marketing leaders, says report
Generative AI

Deepfake threat looms for B2B marketing leaders, says report

A Forrester report reveals deepfake technology poses urgent risks to B2B marketing, with 80% of firms unprepared for its threat to business integrity.

By Shannon Williams • 3 min read • Thu, 6th Feb 2025
Agile continues to shape business strategies by 2025
Unified Communications

Agile continues to shape business strategies by 2025

A Forrester report highlights the crucial role of agile methodologies in modern business, with 95% recognising its importance amid evolving technology and AI.

By Sean Mitchell • 2 min read • Wed, 5th Feb 2025
Sitecore's AI-driven CMS sees 100% revenue growth in 2024
Digital Transformation

Sitecore's AI-driven CMS sees 100% revenue growth in 2024

Sitecore's XM Cloud has experienced unprecedented growth in 2024, with global revenues soaring 100%, and an impressive 130% rise in the US market.

By Kaleah Salmon • 2 min read • Wed, 5th Feb 2025
BillingPlatform named leader in Forrester's Q1 2025 report
Digital Transformation

BillingPlatform named leader in Forrester's Q1 2025 report

BillingPlatform has been named a Leader in Forrester's Q1 2025 report for Recurring Billing Solutions, scoring 5 out of 5 in 16 criteria.

By Imee Dequito • 3 min read • Tue, 4th Feb 2025
Bringing personalized loyalty strategies to life: From promise to reality
Data Analytics

Bringing personalized loyalty strategies to life: From promise to reality

Forrester's latest report highlights effective strategies for brands to personalise loyalty programmes, showcasing success stories from retailers like Loblaw and Woolworths.

By Sarah Jarvis • 5 min read • Wed, 22nd Jan 2025
Fluent Commerce named leader in Forrester Wave 2025
Customer Experience

Fluent Commerce named leader in Forrester Wave 2025

Fluent Commerce has been named a 'Leader' in The Forrester Wave: Order Management Systems, Q1 2025, praised for innovation and rapid customer results.

By Melania Watson • 2 min read • Wed, 22nd Jan 2025
SUSE unveils edge solutions to boost retail operations
Data Analytics

SUSE unveils edge solutions to boost retail operations

SUSE has launched the SUSE Edge Suite and SUSE Edge 3.2, aiming to enhance retail operations through innovative edge computing solutions.

By Sean Mitchell • 3 min read • Tue, 21st Jan 2025
Digital payment trends soar in Asia Pacific, 2024 report
Crypto

Digital payment trends soar in Asia Pacific, 2024 report

A Forrester report reveals rapid advancements in digital retail payments across Asia Pacific, spotlighting growth in digital wallets and BNPL services.

By Kaleah Salmon • 3 min read • Fri, 10th Jan 2025
Quantum computing remains distant despite advancements
EduTech

Quantum computing remains distant despite advancements

A Forrester report reveals that while quantum computing has made strides, practical applications remain a decade away due to persistent challenges.

By Catherine Knowles • 3 min read • Tue, 7th Jan 2025
Akamai reveals $9.6m benefit and 152% ROI from Guardicore use
Firewalls

Akamai reveals $9.6m benefit and 152% ROI from Guardicore use

A recent Forrester study reveals Akamai's Guardicore Segmentation solution offers organisations a USD $9.6 million benefit over three years and 152% ROI.

By Catherine Knowles • 3 min read • Thu, 19th Dec 2024
Optimizely named leader in Forrester Wave for EO solutions
Customer Experience

Optimizely named leader in Forrester Wave for EO solutions

Optimizely has been named a leader in Forrester's Q4 2024 Wave report for Experience Optimisation Solutions, excelling in Strategy and Current Offering categories.

By Kaleah Salmon • 2 min read • Thu, 19th Dec 2024
Forrester report identifies key mobile banking features by 2027
Fintech

Forrester report identifies key mobile banking features by 2027

Forrester's new report highlights essential mobile banking features by 2027, emphasising fraud management and security as top priorities for customer trust.

By Shannon Williams • 3 min read • Thu, 19th Dec 2024
B2B buyers express dissatisfaction with current providers
Generative AI

B2B buyers express dissatisfaction with current providers

Forrester's latest report reveals over 80% of business buyers are unhappy with their providers, highlighting pressing challenges in B2B purchasing.

By Sean Mitchell • 2 min read • Thu, 12th Dec 2024
BillingPlatform named leader in SPARK Matrix 2024 report
Customer Experience

BillingPlatform named leader in SPARK Matrix 2024 report

BillingPlatform has been named the overall Leader in the 2024 SPARK Matrix for Subscription & SaaS Billing Management Applications, marking its second consecutive year at the top.

By Imee Dequito • 3 min read • Wed, 11th Dec 2024
Cegid earns 'Strong Performer' title in Forrester report
Customer Relationship Management

Cegid earns 'Strong Performer' title in Forrester report

Cegid has distinguished itself as 'A Strong Performer' in Forrester's Q4 2024 report for Point-Of-Service Solutions, recognising its global expertise and innovation.

By Kaleah Salmon • 2 min read • Wed, 11th Dec 2024

Stories from Other Regions

Forrester Research stories

Forrester: Indian cloud adoption parallels global trends
Virtualisation

Forrester: Indian cloud adoption parallels global trends

Forrester's new report highlights that 84% of Indian firms are adopting cloud solutions, with average spending on public cloud services reaching USD $37 million.

By Sean Mitchell • 2 min read • Tue, 21st Jan 2025
Forrester predicts AI to reshape India's tech landscape by 2025
Digital Transformation

Forrester predicts AI to reshape India's tech landscape by 2025

Forrester forecasts AI will reshape India's tech landscape by 2025, with a focus on ROI, as firms navigate challenges and seek profitable solutions.

By Kaleah Salmon • 3 min read • Wed, 11th Dec 2024