Gen Z stories - Page 2

PayFit extends its contextual HR AI copilot to 220,000 staff, promising personalised, confidential answers on pay, leave and contracts.

Exactly.com trims processing fees after 23% turnover rise, targeting UK SMEs with local acquiring and lower-cost eCommerce payments.

Gen Z 'lily padding' is pushing UK employers to ditch rigid promotion ladders and design flexible, personalised career paths to retain staff.

AI tools like Copilot are helping neurodivergent professionals cut cognitive load, boost confidence and turn difference into leadership strength.

Most UK employers say graduates are work-ready, but recruiters warn flawed hiring systems are locking thousands of young people out of jobs.

Kent tech founder Ben Towers, 27, wins an MBE in the New Year Honours for his work backing startups and shaping the UK's AI strategy.

Jaded London taps Verde Digital for an SEO overhaul as it chases GBP £100 million in revenue and ramps up global streetwear expansion.

Gen Z workers want frequent, constructive feedback and mentorship, overturning myths that younger staff are too fragile for criticism at work.

Younger shoppers embrace digital wallets and self-checkouts as older customers stick with cards and staff, widening a payments generation gap.

As generative AI eats into web search time, LoopMe reports brands shifting spend to fast-growing, ad-friendly mobile gaming audiences.

UK savers using AI for financial advice now invest an average of GBP £2,354.60, with Gen X and Boomers committing the most.

US holiday shoppers to rein in festive spending as 60% say financial strain will curb gift budgets, new national survey data shows.

AI agents, circular retail and tighter rules will upend shopping by 2026, Akeneo warns, as poor product data threatens brand visibility.

UK retailers brace for a GBP £1.05bn blow from 52 million post-Christmas gift returns, as hybrid shopping and fashion fit issues drive costs.

The Oscars will leave traditional TV for a free global YouTube livestream from 2029, ending decades of broadcast dominance on ABC.

iMessage-based social app Series tops 1m posts and 10,000 daily users as young people drift from public feeds to private chats.

Gen Z now trust online creators over tech brands, reshaping how phones, wearables and smart home devices are discovered and bought.

Gen Z is turning away from polished ads and backing creators, forcing brands to pivot towards social commerce and community-led influence.

Gen Z's 'Returniture' habit of sending back bulky furniture bought online is soaring, leaving UK retailers to shoulder rising costs and complexity.

A viral festival clip of a top influencer sipping from a pink Huski champagne flute has sent global demand for the Kiwi drinkware brand soaring.