Gen Z stories - Page 3

By 2026, AI, flexible work, and wellbeing will reshape workplaces, with firms prioritising local hubs, skill-based hiring, and employee satisfaction to boost growth.

Prezzee launches PrezzeePay, enabling retailers worldwide to offer unified digital gift cards without costly system changes, targeting cashless Gen Z shoppers.

Firms and consumers boost spending by up to 30% during Black Friday and Christmas, prompting brands to sharpen omnichannel and spend management strategies.

Gen Z expects a digital economy that moves as fast and fluidly as their online lives, demanding real-time, seamless monetary interactions and value exchange.

UK shoppers favour in-store Black Friday buys to avoid counterfeits, with 42% of Millennials seeking authenticity over online deals this year.

Manchester beauty brand P. Louise raked in GBP £2 million in sales on TikTok Shop within 14 hours, aided by eCommerce consultancy PushON.

Salesforce launches Agentforce Commerce, a platform enabling retailers to sell via AI-driven channels like ChatGPT, boosting engagement and orders globally.

Max Klymenko, a UK creator, won the RØDE Creator of the Year Award and USD $25,000 for his popular Career Ladder series educating Gen Z audiences.

Over half of Gen Z shoppers will back brands aligning with their values this Black Friday, often prioritising ethics over discounts, research reveals.

Automation can tackle talent shortages in finance by cutting repetitive tasks, making roles more engaging amid new European e-invoicing mandates.

Bluwhale launches AI-powered Stablecoin Agent to manage digital dollars as stablecoin market tops $300bn, aiming to boost individual investor returns.

A TrustRadius study reveals 95% of professionals use AI weekly, with 69% using it daily, reshaping workplace routines and software choices.

Young UK hospitality staff face more shift unpredictability and stress than Gen X, with 73% of Gen Z reporting last-minute changes to their schedules.

Australians lost over AUD $87,000 to scams last year, with risky cyber habits like password reuse and oversharing on social media putting many at threat.

Holiday shoppers demand quick, eco-friendly delivery but resist paying extra, with UK consumers showing low confidence in on-time arrivals, survey reveals.

UK device subscriptions have surged 57% year-on-year, driven by Gen Z who prefer flexible access over ownership amid rising costs and eco concerns.

Young UK drivers favour investing in car maintenance and upgrades over holidays, nights out and tech, with 67% confident in DIY fitting of parts.

Many young UK shoppers risk scams by using AI and social media for festive gifts, despite widespread concerns over online holiday shopping risks.

Norton reports UK millennials and Gen Z face rising holiday scam risks as 66% take risky steps, driven by growing use of social media and AI in shopping.

Brands are reallocating 50% of their ad budgets to influencer marketing in 2025, shifting focus from traditional ads to creator partnerships for better engagement.