Gen Z stories - Page 4

RevOps teams now lead B2B sales success by uniting marketing and sales, boosting win rates by 59% and cutting GTM costs by 30%, says Boston Consulting Group.

Gen Z UK shoppers are prioritising viral trends and influencer promotion over traditional brand loyalty, reshaping consumer trust according to SAP Emarsys.

A Yubico survey finds 62% of Gen Z interacted with phishing scams last year, raising alarm over AI threats.

UK CMOs are widely adopting AI in marketing, but face consumer scepticism and split views on brand activism as top challenges for 2025 emerge.

Gen Z demands instant replies within 15 minutes and prefers social shopping on apps like Instagram and TikTok, pushing retailers to adopt AI and automation.

A global survey reveals 33% of Gen Z and 26% of Millennials prefer AI platforms over search engines for shopping advice, signalling a shift in consumer habits.

Gen Z professionals urge UK workplaces to adopt visual, AI-powered collaboration tools, citing improved creativity and communication efficiency.

AI-driven referrals to US retail, travel, and banking sites have surged over tenfold since July 2024, reshaping online shopping and boosting engagement.

Taboola reveals five marketing trends shaping fashion and beauty in 2025: authenticity, social commerce, inclusivity, AR, and sustainability drive consumer choices.

A Stack Overflow survey finds 84% of developers use AI tools, yet 46% mistrust AI output, highlighting a growing trust gap despite rising adoption.

A survey finds 80% of UK students fear AI could cause job losses, amid a 30% drop in entry-level roles and rising student debt averaging GBP £53,000.

Over half of UK parents say their children can bypass online controls, exposing a widening digital gap in managing screen time and internet safety at home.

Nearly a third of UK entry-level jobs have vanished since 2022, as 80% of Gen Z fear AI may endanger their future career prospects.

Gen Z boosts UK consumer confidence to 28%, driving demand for personalised, authentic retail experiences amid cautious economic optimism, says dentsu report.

UK shoppers grow more confident as 28% now view the economy favourably, boosting store ads and loyalty schemes amid shifting retail habits.

Over half of UK families report elders fall victim to online scams, with younger generations now leading efforts to improve their cyber safety at home.

A survey finds young Britons spend nearly five hours daily on smartphones, with many seeking to reduce screen time to improve wellbeing.

Over 36% of UK online shoppers favour brands supporting charity, with 34.6% prioritising eco-friendly practices, highlights new report by Ecommpay and IMRG.

PIXI launches AI platform to transform luxury travel marketing, offering hotels and advisors instant access to curated, secure visual content globally.

Rising inflation and tariffs are forcing global consumers to cut grocery spending, shift to discount retailers, and reduce purchases across several retail categories.