MDF stories

Proofpoint overhauls its channel with a new Partner Network, adding richer incentives, deal protection and AI-focused services for partners.

monday.com expands its global partner drive with AI incentives, new reseller paths and an upgraded platform to boost channel-led growth.

Proofpoint overhauls its partner network with richer incentives, tighter protections and AI-focused services to fuel recurring security revenue.

SecureW2 launches Nexus Partner Programme, a global channel initiative to drive passwordless, certificate-based network security growth.

SolarWinds refreshes global partner programme with tiered incentives, richer marketing support, and new training and specialisation tracks.

Keeper Security has launched a 2026 MSP partner drive around its cloud-native KeeperPAM platform, with new tiers, incentives and training.

ServiceNow centres revamped partner strategy on AI agents, overhauling its Build Programme, incentives and fees to drive new ecosystem growth.

Smartsheet is upgrading its Aligned Partner Programme with new global incentives, tools, and a strategic AWS collaboration to boost enterprise adoption.

monday.com enhances its partner programme with new AI and Service specialisations to boost expertise, revenue streams and customer alignment globally.

Acronis has expanded its technology ecosystem to 300 integrations, enhancing efficiency and service offerings for managed service providers and software vendors.

LogicMonitor has unveiled an enhanced Partner Program aimed at empowering global partners to adopt AI and transform data centres, underscoring their commitment to innovation.

For HP partners, it will be the best pitch which wins the vendor's marketing funding under a new MDF programme.

HP is set to invest USD $1.5 billion into a revamped partner program, aiming to simplify and enhance engagement for its partners, says CEO Meg Whitman.