Opinion stories - Page 23

In 2026, agentic AI, digital twins and AR wearables shift from hype to daily tools, reshaping how security risks are detected and managed.

Flawed, fragmented data is wasting time, money and AI potential; firms must fix ownership, visibility and tooling to restore trust.

AI is reshaping how enterprises turn data into action, speeding decisions by connecting systems, workflows and accountability at scale.

Martech guru shares a customer decisioning blueprint to tame AI, data and channels, ushering in autonomous, truly intelligent marketing.

Martech leaders say CDPs will shift from passive data stores to AI-driven intelligence hubs, uniting personalisation, media and trust.

ELMO Software is shifting from reactive HR to AI-native, human-centred systems that predict needs, boost productivity and preserve trust.

AI is transforming Christmas CX from chaotic surge to controlled service, helping teams stay resilient, protect wellbeing and meet soaring demand.

In 2026, AI-driven visual media, provenance tools and gamified experiences will redefine how brands build trust and personalise content.

With tariffs climbing and margins squeezed, businesses are turning to precise address data to cut delivery costs and avoid customs delays.

PvX reveals why early ROAS and sticky monetisation curves now dictate mobile gaming UA performance, channel strategy and payback risk.

As embedded finance reshapes digital platforms, Dwolla argues only security-first infrastructure can truly earn and sustain customer trust.

ASOS's GBP £130m stock write-off shows AI gloss cannot mask a broken ERP, as messy data turns clever tools into costly liabilities.

Rising fraud is exploiting fake and disposable emails; smarter validation at sign-up and checkout can block attacks before they cost you.

AI-powered music therapies promise relief for dementia and Parkinson's patients, but tangled licensing rules could stall life-changing apps.

Music tech boss Con Raso predicts AI, anti-fraud tools and fan-powered models will reshape streaming, gaming and DSP catalogues by 2026.

As AI reshapes communications, experts say human storytelling and clear brand narratives will define who thrives in the coming years.

UK firms chasing efficiency gains are finding staff lose a day a week to tangled software, undercutting productivity and morale.

As AI transforms selling, only revenue teams with clean, constantly verified CRM data will forecast accurately and truly trust automation.

Cybersecurity teams face digital border taxes, AI-first clouds, agentic AI threats and the end of VPNs as 2026 reshapes digital risk.

AI-fuelled synthetic ID fraud is surging, set to cost firms USD $23 billion by 2025 and USD $58.3 billion by 2030 without stronger checks.