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Twilio Segment stories

Twilio, AEG partner to enhance live sport & ticketing
Customer Relationship Management

Twilio, AEG partner to enhance live sport & ticketing

Twilio and AEG sign a multi-year deal to power personalised fan engagement across Crypto.com Arena, LA Kings and ticketing platform AXS.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 21st Jan 2026
Does anyone know what a CDP is anymore?
Customer Relationship Management

Does anyone know what a CDP is anymore?

Customer Data Platforms are evolving beyond marketing, becoming essential for unified data, AI readiness, and privacy compliance across enterprises.

By Steven Schuler • 5 min read • Tue, 17th Jun 2025
Does anyone know what a CDP is anymore?
Customer Relationship Management

Does anyone know what a CDP is anymore?

CDPs, once confused with CRMs, now power data-driven customer experiences across enterprises, adapting to AI, privacy, and complex tech ecosystems.

By Steven Schuler • 5 min read • Mon, 26th May 2025
Twilio recognised as leader in IDC MarketScape for CDP 2024
Customer Experience

Twilio recognised as leader in IDC MarketScape for CDP 2024

Twilio has been named a leader in the IDC MarketScape for Worldwide Customer Data Platforms for B2C users for 2024-2025, highlighting its innovative solutions.

By Catherine Knowles • 3 min read • Fri, 13th Dec 2024
How first-party data supports Australia's current spotlight on privacy
Marketing Technologies

How first-party data supports Australia's current spotlight on privacy

Australia's Privacy Reform ushers in an era prioritizing first-party data, as brands adapt to ethical, personalised marketing within stricter privacy laws.

By Ben Chamlet • 4 min read • Mon, 23rd Sep 2024
Twilio debuts Linked Audiences & Data Graph for Segment CDP
Data Analytics

Twilio debuts Linked Audiences & Data Graph for Segment CDP

Twilio introduces Linked Audiences and Segment Data Graph, enhancing Twilio Segment's integration with data warehouses for real-time, actionable customer insights.

By Catherine Knowles • 3 min read • Thu, 6th Jun 2024
Is precise personalisation killing creativity?
Data Analytics

Is precise personalisation killing creativity?

Amid the increasing utilisation of precise personalisation in marketing strategies, experts debate its potential impact on creativity in advertising.

By Liz Adeniji • 7 min read • Thu, 22nd Feb 2024
Australian businesses increasingly incorporating AI into marketing strategies
EduTech

Australian businesses increasingly incorporating AI into marketing strategies

Almost all Australian businesses now use artificial intelligence (AI) in their marketing strategies, according to a Twilio Segment study.

By Kaleah Salmon • 3 min read • Thu, 2nd Nov 2023
Databricks accelerates data sharing with new partnerships
Network Infrastructure

Databricks accelerates data sharing with new partnerships

Databricks announces new Delta Sharing partnerships with Cloudflare, Dell, Oracle, and Twilio to continue growing its data-sharing ecosystem.

By Kaleah Salmon • 3 min read • Wed, 21st Jun 2023
Twilio Segment launches customer journey builder for digital era
Data Analytics

Twilio Segment launches customer journey builder for digital era

Twilio Segment has launched a customer journey builder for the digital era, aiming to provide personalised and omnichannel experiences.

By Staff Writer • 2 min read • Mon, 14th Jun 2021
Twilio finalises US$3.2 billion acquisition of Segment
Customer Relationship Management

Twilio finalises US$3.2 billion acquisition of Segment

Segment will become a division of Twilio and will continue to be led by Segment CEO and co-founder Peter Reinhardt, reporting to Lawson.

By Staff Writer • 2 min read • Tue, 3rd Nov 2020
Segment launches platform updates focusing on improving customer experience
Customer Relationship Management

Segment launches platform updates focusing on improving customer experience

Segment unveils platform updates to enable enterprises to deliver better digital-first experiences in a privacy-first world.

By Catherine Knowles • 3 min read • Tue, 27th Oct 2020
Segment appoints new APAC VP as it looks to bolster presence in ANZ
Data Analytics

Segment appoints new APAC VP as it looks to bolster presence in ANZ

Segment appoints Prakash Durgani as its new VP for Asia Pacific and Japan to accelerate its presence in the region.

By Shannon Williams • 3 min read • Fri, 26th Jun 2020
Embracing zero trust for IoT and OT: a fundamental mind shift
Distributed Denial of Service

Embracing zero trust for IoT and OT: a fundamental mind shift

Remote working has become common practice, but it brings new security challenges. Forescout outlines four considerations for a zero trust architecture.

By Steve Hunter • 3 min read • Thu, 23rd Apr 2020
How a customer data platform can add value to your business
Data Analytics

How a customer data platform can add value to your business

Fed with complete and accurate data, CDPs will be able to provide insights that previously would have been impossible to achieve.

By Tido Carriero • 4 min read • Wed, 11th Mar 2020

Stories from Other Regions

Twilio Segment stories

Twilio unveils Linked Audiences integration for Redshift
Hyperscale

Twilio unveils Linked Audiences integration for Redshift

Twilio has launched a public beta of Linked Audiences, enhancing personalised marketing capabilities for Amazon Redshift users, boosting engagement strategies.

By Melania Watson • 3 min read • Tue, 3rd Dec 2024
Trade Me sees 20% campaign performance improvement using new tools
Data Analytics

Trade Me sees 20% campaign performance improvement using new tools

New Zealand's largest online auction site, Trade Me, has improved campaign performance by 20% using AI predictive models and tools to optimise personalisation.

By Contributor • 8 min read • Tue, 13th Feb 2024