Aryaka launches enhanced partner programme for EMEA & APAC
Aryaka has announced the launch of a new partner programme aimed at simplifying and scaling its engagement with distributors and value-added resellers (VARs) across Europe and Asia.
The new initiative is structured to foster deeper collaboration, ease onboarding, and provide added support and resources for Aryaka's expanding partner ecosystem. This development comes as the company continues to increase its channel presence, having signed over 30 major partners in the EMEA and APAC regions during 2025.
Channel-driven approach
"Aryaka has always been a channel-driven company. Now, we're doubling down on our commitment to building strong partnerships while providing the highest level of service to our joint customers. In a world transformed by AI and hybrid cloud adoption, enterprises face a growing need for secure networking. With incentives, deal sharing, improved training, simplified onboarding, and additional marketing resources, Aryaka's partners will help us seize this opportunity," said Nick Alagna, Vice President of Global Channels at Aryaka.
The refreshed partner programme introduces a tiered structure that provides incentive-driven discounts, joint go-to-market planning, and lead generation, as well as formal certification and enablement tracks. Aryaka is also introducing formalised Market Development Funds and Sales Performance Incentive Funds intended to fuel demand generation and incentivise partner sales teams.
The company is emphasising the new onboarding process, which aims to help partners deliver value more rapidly to customers. The programme's enhancements are designed to reward active partners and drive collaborative business development.
"Aryaka understands that channel success is a two-way street. That's why we're working hand-and-hand with our partners across the entire sales cycle, from opportunity sharing to initial discussions with prospects to deliver customers superior value through implementation and ongoing experience. The new program equips partners with the support and tools that are critical to succeed. It's a win-win: Partners will be empowered to build profitable businesses that support Aryaka's continued growth and rising customer demand," said Alagna.
New partnerships across EMEA and APAC
In the EMEA region, Aryaka has added new partners such as Brookcourt Solutions, TEEC, Hermitage Solutions, and Synax Technologies. APAC region additions include NTT Hong Kong, TATA Elxsi, Intensity Global Technologies, Rah Infotech, Insung Digital, IMEI, Concatenate Global Communication (HK), and M.TECH.
Partner companies have outlined the benefits of joining Aryaka's ecosystem. Phil Higgins, Chief Executive Officer at Brookcourt Solutions Ltd, stated:
"We're thrilled to partner with Aryaka. Their expertise in SD-WAN and Unified SASE complements our commitment to delivering innovative, end-to-end technology solutions that keep organizations connected, secure, and competitive. Together, we'll combine Aryaka's cutting-edge solutions with our specialized services and extensive network to help clients enhance resilience and strengthen cybersecurity. Our team is ready to ensure organizations fully realize the value of this partnership."
Rajagopalan Rajappa, Chief Technology Officer at TATA Elxsi, commented on the synergy between Aryaka's technology and TATA Elxsi's own focus:
"Aryaka's Unified SASE as‐a‐Service, built on a single‐pass architecture and a Zero Trust WAN over a private backbone, aligns seamlessly with our AI‐first Telco vision. By combining Aryaka's platform with TATA Elxsi's design‐to‐deployment expertise, we will accelerate secure network transformation and deliver measurable business value at speed."
These new partnerships follow Aryaka's recent distributor agreement with TD SYNNEX in North America, though the company's current partner programme launch and focus is on EMEA and APAC territories.
Strategic advisor appointment
Aryaka has also engaged Micheal McCollough, Senior Vice President of Channels and Alliances at Mimecast, as a strategic advisor. McCollough brings experience from previous global channel leadership roles at companies such as Anomali, Imperva, and Akamai Technologies, and will concentrate on supporting Aryaka's channel growth across North America, EMEA, and APAC.
"Aryaka is proving that a robust partner ecosystem is the best path to bringing their unique vision for secure networking to the market. This role is a great fit for both of us. I'm excited to leverage my cybersecurity and channel experience to help Aryaka reach more enterprises across the world," said McCollough.
Aryaka's ongoing focus on expanding its network of partners and providing supporting resources indicates continued investment in its global channel strategy for secure networking solutions.
