Bentley teams up with Capgemini on digital overhaul
Mon, 29th Jun 2026 (Today)
Bentley has entered a strategic collaboration with Capgemini to advance its digital transformation, centred on Bentley's Dream Factory in Crewe.
Capgemini will lead Bentley's digital transformation in the UK, providing digital infrastructure and systems integration across manufacturing technology and back-office operations. The arrangement also includes work on Bentley's data and artificial intelligence foundations as the carmaker pursues its Beyond100+ strategy.
The project is intended to simplify operations, improve data ownership and accountability, and help staff adopt new digital tools and processes. Bentley's Dream Factory, its manufacturing base in Crewe, is being developed for more personalised, lower-impact luxury vehicle production.
The collaboration reflects a broader shift among established carmakers as software, connected systems and data analysis play a larger role in production and commercial planning. Across the sector, manufacturers are turning to AI and digital tools to improve efficiency and respond more quickly to changing demand.
Areas of focus
The work spans several parts of Bentley's business. One area focuses on customer and commercial insight, where improved analytics and AI are expected to support sales, marketing and campaign activity.
Another focuses on IT service operations, moving beyond traditional support models to improve reliability and the employee experience. The collaboration also covers the data architecture needed to support faster decision-making and future product development, alongside cost control and ongoing process improvement.
The project extends beyond the factory floor. By linking manufacturing systems with back-office functions, Bentley is seeking a more integrated operating model across production, administration and commercial teams.
That approach reflects a wider automotive industry trend, as companies try to break down older technology silos that can slow decision-making and add complexity. In practice, this often means replacing or connecting legacy systems so information can move more easily between departments.
Capgemini said Bentley's programme would draw on its experience in modernising large enterprise and manufacturing environments. The consulting and technology group reported global revenues of EUR €22.5 billion in 2025 and employs more than 420,000 people in more than 50 countries.
Rob Pears outlined Capgemini's view of the partnership.
"Bentley Motors represents the pinnacle of British quality and manufacturing prowess, and we're delighted to be supporting them to transform its digital operations. The brand's legacy and ambitious vision offer exciting opportunities to drive innovation through data and AI, enabled by Capgemini's deep expertise in integrating and modernising complex enterprise and manufacturing systems at scale," said Rob Pears, UK Head of Manufacturing, Automotive and Life Sciences at Capgemini.
Bentley described the work as part of a longer-term relationship rather than a single technology deployment. Integration is already under way.
Axel Dewitz, who oversees finance and IT at Bentley, said the company sees the move as part of its broader transition.
"This transition marks an important step in Bentley's digital journey. With Capgemini, we are building a strategic relationship to support our long-term ambitions. The integration is progressing smoothly and we're looking to the future with a shared commitment to quality and agility," said Axel Dewitz, Member of the Board for Finance and IT at Bentley.