Park Place launches Entuity Software channel push in Europe

Park Place Technologies has launched its first channel programme in Europe for its Entuity Software solution.

The channel initiative marks the company's entry into the European partner ecosystem, aiming to extend the availability of its IT infrastructure monitoring and management platform across the region.

Expanding channel opportunities

The Entuity Software solution is designed for complex, multi-vendor, hybrid IT environments, including those utilising virtualisation and multi-cloud strategies. Park Place Technologies is seeking to recruit a wide spectrum of partners, including value-added resellers (VARs), managed service providers (MSPs), global systems integrators (GSIs), and cloud service providers (CSPs) across Europe, the Middle East and Africa (EMEA).

The company states that the programme provides partners with the ability to offer an enterprise-grade monitoring platform to clients seeking to manage increasingly fragmented IT estates. Recent industry trends have highlighted a rise in demand for centralised and flexible IT infrastructure monitoring.

Programmeme details

The channel programme has been structured to offer partner profitability through benefits including generous margins, rebates, revenue from software licences, and the capability for partners to grow their own professional services offerings. Additional programme resources include sales and technical training, joint marketing, lead generation initiatives, and access to a dedicated partner portal.

Entuity Software has been recognised as a leader in network and infrastructure monitoring capabilities by the independent peer review platform G2 for 17 consecutive quarters.

Partner value proposition

Ian Anderson, Senior Director, Partner Sales, EMEA at Park Place Technologies, said; "Entuity Software is the best kept secret in the world of IT infrastructure monitoring and management. Entuity is available as an on-prem solution as well as cloud based, which appeals to customers with strong security requirements. Adding Entuity to the Park Place services portfolio, offers our partners the opportunity to differentiate themselves in a crowded market, and grow their professional services capabilities as well as software licence revenue, supported by our Entuity technical team."

This commitment to partners includes direct support from Park Place's in-house technical experts as part of the overall channel proposition.

Enabling operational excellence

Case Allin, Vice President of Software Sales at Park Place Technologies, said: "As Entuity continues its global expansion, strategic alliances are key to extending the reach of our software and helping more organisations gain control over their IT infrastructure. Together, we're enabling enterprise teams to simplify network management, improve performance, and drive operational excellence across regions."

The company sees these partnerships as a means of addressing ongoing challenges in network visibility and operational performance within enterprise IT teams.

Regional recruitment efforts

Park Place Technologies has indicated active recruitment of new partners in the EMEA region. Prospective partners are offered the opportunity to resell Entuity Software while expanding their service portfolios and revenue potential in the IT infrastructure monitoring and management space.

The Entuity Software solution provides monitoring and management capabilities suitable for both on-premises and cloud-based deployments. This dual approach is intended to support organisations with varying security requirements and operational preferences.

Ongoing demand for IT visibility

With the ongoing diversification of IT infrastructure-particularly in multi-cloud and hybrid setups-the company seeks to position Entuity Software as an option for organisations aiming for a unified approach to network and infrastructure monitoring.

Park Place Technologies is encouraging interested partners to engage with its programme, underlining the potential to serve enterprise clients while accessing resources and support for revenue and capability growth.