Treyd launches 'Advance.' to aid brand invoice financing

Stockholm and London-based company Treyd has expanded its financial offerings for product brands through the launch of a new service called 'Advance.', enabling brands to convert invoices into immediate cash.

Mino Market, a prominent player in the Nordic grocery sector known for its premium Italian food items, has been utilising Treyd's services to maintain its rapid growth. The company has successfully secured listings in major grocery chains such as ICA shortly after its inception. This quick scale has demanded continued investment in various business areas, including product development and supply chain management. Traditional financing models, which often require upfront payments to suppliers and involve significant delays in customer payments, proved insufficient for Mino Market's needs.

Since mid-2024, Mino Market has integrated Treyd's solution into its operations, initially using it to manage supplier payments and now extending it to receive payment for sales instantly through 'Advance.'

Daniel Warence, CEO of Mino Market, said, "Breaking into major retailers is one thing–keeping up with demand is another. Traditional financing models weren't built for fast-growing brands like ours. We needed a way to keep momentum without tying up our cash in inventory to scale aggressively without financial bottlenecks slowing us down."

Treyd's expansion into invoice financing significantly enhances its existing financial solutions. Peter Beckman, CEO and Co-founder of Treyd, said, "Product brands face a 2-6 month cash flow gap–paying for stock upfront while waiting to get paid for sales. This lack of liquidity makes scaling incredibly challenging. Our goal is to change that. Treyd's vision is to make hardware as scalable as software, and this launch brings us closer to that reality."

The new service allows brands to convert up to 90% of an invoice's value into cash quickly, addressing cash flow challenges without resorting to traditional finance methods. Funds are deposited into a multi-currency wallet maintained by the brand, allowing full control over the funds. This solution offers flexibility as it does not employ trust accounts nor require long-term commitments. Brands only pay for the invoices they opt to finance. Upfront payments and international transactions are facilitated without restrictions, supporting brands in their efforts to expand globally.

Treyd's services, including the newly launched 'Advance.', are currently accessible in the UK and Sweden, with plans for further market expansions. This move aligns with Treyd's mission to eliminate cash flow barriers and help product brands grow more effectively by treating their physical products with a similar scalability model to software.

Since its inception, Treyd has supported nearly 1,000 product brands across the UK, Ireland, and Nordic regions. The company continues to provide solutions to improve working capital management for brands competing in a rapidly evolving marketplace.