Customer data stories - Page 6

AI is set to reshape eCommerce by 2026, powering discovery, emotional journeys and flexible subscriptions built on cleaner product data.

As AI transforms selling, only revenue teams with clean, constantly verified CRM data will forecast accurately and truly trust automation.

AI agents are tipped to sweep through enterprises, shops and security by 2026, automating work, reshaping retail and redefining digital trust.

AI-fuelled synthetic ID fraud is surging, set to cost firms USD $23 billion by 2025 and USD $58.3 billion by 2030 without stronger checks.

AI and predictive analytics are set to transform retail supply chains in 2026, enhancing customer experience and operational efficiency.

Brevo has raised EUR €500 million, reaching unicorn status to boost AI capabilities and expand its US presence, targeting EUR €1 billion revenue by 2030.

AI-driven fraud, including synthetic identities and real-time deepfake attacks, surges in financial services, prompting urgent defence upgrades for 2026.

UK retail cyber attacks occur consistently year-round, not just around shopping events, exposing sensitive data of millions and challenging risk timing assumptions.

Marketing agencies can turn fragmented data into revenue by using AI-driven systems that enable continuous testing, learning, and real-time optimisation.

Voyado's UK customer base grows 40% as retailers boost AI-driven engagement to meet rising costs and evolving consumer expectations.

Most UK retailers, despite heavy AI investment, still deliver only basic personalisation, frustrating shoppers and hitting revenues, industry research finds.

Amperity launches Real-Time Profiles, combining live activity with historical data to enable instant, personalised customer experiences across marketing and service.

Despite 99% of finance firms piloting AI, just 3% deploy it enterprise-wide, hindered by data quality issues and legacy system inconsistencies.

Paytronix launches Journey Builder, an AI tool that automates personalised marketing campaigns for restaurants and convenience stores in real time.

Talkdesk expands its partnership with Databricks to unify customer data, enhancing AI-driven automation and personalised experiences on its CXA platform.

A report reveals 60% of UK and US cybersecurity leaders find third-party supply chain risks overwhelming amid rising breaches and operational impacts.

Twilio launches new data features like Granular Observability and expanded APIs to help enterprises boost trusted customer engagement globally.

80% of UK shoppers now use AI for online shopping, with most expecting AI assistants to be mainstream by 2026, revolutionising retail experiences.

Adobe updates Real-Time CDP with new features for real-time campaign insights, Amazon integration, and easier collaboration, boosting privacy and ROAS.

Gen Z UK shoppers are prioritising viral trends and influencer promotion over traditional brand loyalty, reshaping consumer trust according to SAP Emarsys.