Customer engagement stories - Page 16

New research shows 92% of firms plan to expand customer education in 2025, despite facing challenges scaling programmes and measuring their impact.

Adobe launches AI-powered tools for Customer Experience Orchestration, enabling businesses to deliver personalised, scalable marketing across multiple channels.

Newell Brands boosts content creation speed by up to 75% using Adobe AI tools across brands like Sharpie and Rubbermaid, enhancing marketing efficiency.

Upwind has appointed seasoned cybersecurity leader Rinki Sethi as Chief Security Officer to drive global security and support rapid growth.

Salesforce launches Marketing Cloud Next with autonomous AI agents to revolutionise marketing through personalised, two-way customer conversations across channels.

Global happiness falls to 58% in 2025, yet customer service satisfaction rises, boosted by growing trust in AI-powered support worldwide.

Dentsu has integrated in-store eye-tracking data from Co-op Media Network into its tool, enhancing media planning with real-world retail attention insights.

EY has launched Studio+, a global service combining 37 agencies and AI tech to help businesses boost growth through digital transformation and customer focus.

HubSpot has launched a direct ChatGPT connector for CRM insights, enabling users to analyse customer data with natural language queries and no coding.

Ventrica has launched Ventrica Digital with a GBP £4.2 million investment to enhance customer experience using Zendesk's platform and services over three years.

NiCE has honoured partners across APAC and EMEA for driving AI and automation excellence in customer service with its 2025 International Partner Awards.

NEXT partners with Infobip to boost shopper security, blocking 175,000 fake messages monthly and enhancing customer engagement with advanced RCS messaging.

New research shows UK consumers prefer AI personalisation in FMCG to be subtle, with only 8% wanting more obvious AI interactions with brands.

AI personalisation boosts customer spend by 75%, yet only 15% of consumers fully trust brands with their personal data, says Twilio report.

Paragon has acquired UK-based Service Graphics, enhancing its marketing services with brand activations, large format displays, and on-demand print expertise.

HCLSoftware launches HCL Unica+, an AI-first MarTech platform designed to build trust and loyalty amid rising digital marketing challenges.

Sage has extended its Embedded Services to North America and Europe, enabling partners to integrate accounting tools directly into their platforms for SMEs.

Aryza has acquired conversational AI firm Webio to enhance its financial software with AI-driven features, aiming to lead in AI-powered credit and debt solutions.

Aryza has acquired conversational AI firm Webio to enhance its AI-driven SaaS financial services, targeting improved customer engagement and collections.

Salesforce launches Agentforce for Financial Services, offering AI agents to automate tasks and boost personalised client engagement in banks and insurers.