Nasuni sees 121% data growth in media & advertising sector

Nasuni has reported a significant increase in data under management within the media and advertising sector, citing a 121% rise over the past 24 months. The enterprise data platform, known for its hybrid cloud environment capabilities, has been adopted by major industry players such as 9Rooftops Marketing, Centaur Media, TBWA, Omnicom, and Crain Communications.

The surge in data management is attributed to the growing complexity and scale of content production processes in the digital advertising world, projected to reach USD $965.6 billion by 2028. Companies seek efficient ways to produce and distribute digital content globally, prompting a shift towards modern storage infrastructure.

David Grant, President of Nasuni, stated, "Media and advertising companies require a modern infrastructure with a fluid approach to file storage. Yesterday's Network Attached Storage (NAS) and backup technologies cannot keep up with today's demands." Grant highlighted the necessity for world-class collaboration functionality and data protection to meet current industry needs.

Nasuni's platform is designed to enhance firms' capabilities in global content production, offering secure access for extended production teams. Grant noted, "The Nasuni File Data Platform couples cloud-native architecture and object storage with edge performance, enabling firms to efficiently access and manage their unstructured file data while preparing for GenAI adoption." The platform supports content innovation by making datasets fully accessible, crucial for optimal creativity and performance, especially when integrating GenAI tools.

One of Nasuni's notable clients, 9Rooftops Marketing, has successfully integrated Nasuni's solution into its operations. Jason Scott, Director of IT at 9Rooftops Marketing, shared, "Nasuni's cloud-first, best-in-class solution was able to completely replace our traditional file storage due to its scalable cloud capacity, automatic data protection, seamless collaboration, and simple management. Now, we can operate confidently and without disruption at a global scale."

Nasuni's platform facilitates high-speed transfer of digital assets without file size limits, which is beneficial for external collaborations with remote and hybrid content creators. Teams can access and share content in real time with minimal latency and built-in security. Additionally, the platform offers ransomware protection, providing early warning and rapid recovery capabilities to safeguard firms' intellectual property.

Nishini Vale, Chief Technology Officer at Omnicom, expressed similar sentiments, affirming that the transition to Nasuni's platform has significantly streamlined their data management processes. Vale said, "The combination of scalability, security, and ease of collaboration has been transformative for our operations."

Furthermore, Nasuni's solution has proven to be cost-effective. The platform reportedly reduces storage costs by up to 65% compared to legacy systems, allowing media and advertising firms to optimise their IT investments while maintaining robust data management and protection standards.

Nasuni continues to support its clients in improving content production processes, driving enhanced collaboration, reducing file storage costs, and strengthening resilience against cyber threats and disasters. The platform's ability to scale and adapt to modern enterprise needs has made it a choice for companies across the media and advertising sector.