Purple Transform appoints Michael Shannon as new Chief Product Officer

In a significant development for AI technology innovator Purple Transform, Michael Shannon has been appointed as their new Chief Product Officer and General Manager North America. Shannon, known for his extensive two-decade long experience in Industrial IoT, security, and mobile wireless technology, is expected to bring his leadership skills and tech-savvy mindset to Purple Transform's drive for innovation.

Purple Transform's AI-driven platform integrates machine intelligence with existing cameras, sensors, and third-party data, targeting a better human outcome. This technology is leveraged to detect, alert, and offer insights relevant to specific needs. Notably in the UK, these applications have been employed to monitor rail lines for potential dangers such as trespass, overcrowding at stations, and obstructions.

Shannon has been associated with the industry for more than 20 years, with his last stint being the VP of Engineering for Industrial IoT at Cisco. His tenure at Cisco was significant as he led a globally dispersed team that successfully delivered a diverse portfolio of products for industries ranging from manufacturing, utilities, transportation, to oil and gas, and mining. Shannon's expertise is expected to catalyse the ethical AI change-maker's expansion and innovation goals.

In this new role, Shannon's chief responsibilities will centre around cutting-edge computer vision technology for critical national infrastructure applications in sectors such as rail, transportation, and healthcare. As GM North America, he will also focus on expanding Purple Transform's sales and operations in the region.

On his appointment, Gregory Butler, CEO of Purple Transform, remarked, "Purple Transform continuously strives to be at the forefront of innovation with our industry-leading SiYtE platform. Welcoming Michael to our board is a major boost to our development, growth and experience as we further expand our AI capabilities in computer vision and sensor monitoring. All of which is focused on empowering our customers with invaluable insights, optimising their operations and driving better human outcomes."

Expressing his excitement on joining the world-class team of digital experts and business leaders at Purple Transform, Shannon stated, "Their dedication to leveraging ethical AI to empower businesses in transforming their data into actionable insights is truly inspiring. From connectivity to tangible customer results, this represents the natural evolution of IoT."

Founded in 2021 and based in Oxfordshire, UK, Purple Transform is a market leader in delivering AI, advanced data analytics, IoT, and computer vision solutions. Its primary objective is to enhance human decision-making capabilities by unlocking the entire potential of ethical AI. The addition of Shannon to its executive team stands as a significant boost in its journey towards realising its vision.