StorMagic & QBS expand EMEA edge virtualisation reach

StorMagic has signed an EMEA-wide distribution agreement with QBS Technology Group, expanding access to StorMagic products through QBS-backed resellers across several European markets and South Africa.

The agreement covers the UK, Germany, the Netherlands, France, Eastern Europe and South Africa. StorMagic said customers in those territories can buy its full product suite from a wider set of resellers supported by QBS Software businesses in the region.

The arrangement follows an earlier relationship that started in 2015 through Prianto. QBS acquired Prianto in 2025. StorMagic said the new agreement extends that collaboration across EMEA.

StorMagic also confirmed QBS has joined its Global Partner Programme. The company positions the programme as a framework for channel relationships and reseller-led sales across multiple territories.

Channel expansion

The deal centres on distribution. QBS will act as a route to market for StorMagic across its reseller base in the covered countries. StorMagic said this increases the number of resellers that can sell its products across the region.

StorMagic said the distribution agreement includes access to its full suite. The company highlighted SvSAN and SvHCI as part of the portfolio available through the expanded channel.

SvSAN is part of StorMagic's on-site virtualisation offering. SvHCI forms part of its hyperconverged infrastructure line-up. StorMagic frames these products for on-site and edge IT environments.

Procurement changes

StorMagic said the agreement changes procurement for some buyers operating across multiple countries. It mentioned that customers can use a single distribution partner across the covered markets when buying its software through authorised resellers.

The company also pointed to an expanded choice of resellers and system integrators. It said QBS has an established reseller base in EMEA, which increases the number of partners available to deploy and support StorMagic products.

StorMagic also cited commercial terms as part of the agreement's impact on end users. It noted QBS scale supports "more competitive pricing options, flexible commercial models and easier access to financing through authorised resellers."

Partner positioning

QBS is a software distributor active across multiple regions. It also operates an online software marketplace. The company stated it works with more than 12,500 SaaS vendors through that marketplace.

QBS said it focuses on value-added distribution. It listed licensing, integration, product expertise, marketing insight and local account management as areas of support.

In the announcement, QBS linked the distributor relationship to IT operations outside central datacentres.

"Working with StorMagic allows us to offer easy-to-use solutions that address the growing challenges of managing data and infrastructure at the edge," said Ikramul Khaled, Group Head of Vendor Alliances, QBS Technology Group. "We're excited to bring StorMagic's innovative technology to an even broader base of resellers across EMEA to deliver greater value, flexibility and scalability to our customers looking to simplify their increasingly complex IT environments."

StorMagic strategy

StorMagic develops software for virtualisation deployments outside large centralised infrastructure. The company says it focuses on on-site and edge settings. It stated its products target environments ranging from a single location to thousands of sites.

StorMagic linked the QBS agreement to its wider channel strategy in EMEA. It also highlighted a focus on customers operating in distributed environments and remote locations.

"This agreement aligns with StorMagic's mission to deliver simple, reliable and cost-effective virtualisation solutions anywhere customers need them, whether at the edge, in remote locations, or across distributed environments," said Susan Odle, CEO, StorMagic. "For StorMagic, the expanded relationship strengthens its reach to larger enterprise customers, accelerates revenue growth and deepens engagement with strategic resellers throughout this key region."

Both companies said the distribution agreement broadens the reseller footprint for StorMagic across EMEA and adds South Africa to the covered territories, with sales routed through QBS-supported channel partners in each market.