Targa Telematics unifies global sites for enhanced brand identity
Targa Telematics has launched its new corporate website, integrating the digital presence of its international entities under a single platform.
The new website follows the acquisition and integration of Viasat, with all companies operating now under the unified Targa Telematics brand. The platform aims to reflect the company's global footprint, offering market-specific content while maintaining a consistent brand identity.
Unified identity
With the completion of the integration and rebranding process, Targa Telematics has centralised the digital presence of its businesses, spanning several countries. The website presents the Group's local subsidiaries, offering individualised content for different markets while adhering to a unified design approach.
The company stated that the user experience has been enhanced with a contemporary structure, allowing for improved content organisation. Key features include improved visibility for Targa Telematics' international operations and the flexibility to tailor information and communications for each country.
According to the company, this approach supports the communication and commercial requirements specific to each market, aligning with the broader strategy of consistent and coherent brand recognition internationally.
Elena Bellini, Head of Marketing at Targa Telematics, said:
"The implementation of the new website marks another step forward in the integration process between Targa Telematics and Viasat. We chose to create a multisite platform, consistent in style yet flexible in content, to enable more direct and personalized communication across different countries. In the coming months, we also plan to roll out additional sites and language versions."
International focus
The launch forms part of Targa Telematics' ongoing strategy to reinforce its presence and accessibility in its international markets. The company operates in Italy, the United Kingdom, France, Spain, Portugal, Belgium, Poland, Romania, and Chile. Each local site within the platform is designed to be responsive to regional communication and commercial needs.
Targa Telematics collaborates with clients across several key sectors, including short-term and long-term vehicle rental, asset and fleet management, insurance telematics, and diagnostics for professional, construction, and airport vehicles. The website's expansion supports communication with these diverse customer segments in their respective languages and markets.
The launch also marks another phase in the firm's growth strategy following the acquisition of Viasat and aims to align its digital resources with its broader business objectives.
Accessibility and next steps
Targa Telematics stated that the new digital platform is built to be accessible for users, offering a modern interface and navigation that meets the needs of stakeholders in each market. The group plans further development in the coming months, with additional regional sites and languages to be added to the principal platform.
The sites are designed to serve as both a point of contact for local customers and a representation of the company's unified global identity.
Targa Telematics has confirmed that these developments are a significant milestone in its international expansion, stating that the digital presence is now more modern, accessible, and aligned with its evolving objectives.
