The Ultimate Guide to Customer Relationship Management
A curated UK edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Relationship Management (CRM).
What to know about Customer Relationship Management
Customer Relationship Management (CRM) is a vital strategy that enables businesses to understand, engage, and nurture their customers effectively. It encompasses a broad range of tools, technologies, and techniques designed to manage interactions, data, and processes that drive customer satisfaction and loyalty.
Exploring recent stories tagged with Customer Relationship Management reveals critical insights about market trends, technological advancements, business challenges, and practical advice. From the rise of AI-enhanced CRM capabilities, strategic expansions by major providers, to the growing importance of personalised customer experiences, readers can learn how CRM continues to evolve in response to digital transformation and changing consumer expectations.
Whether you are a small-to-medium business aiming to leverage CRM for growth, or a large enterprise navigating complex integration and data analytics, these stories provide valuable perspectives on implementation strategies, overcoming customization challenges, and utilising advanced tools such as AI, cloud services, and real-time analytics. Clicking through these articles will equip you with knowledge to improve customer engagement, enhance service efficiency, and ultimately drive business success.
UK Customer Relationship Management News
Regional stories with direct local relevance
Acquirz hires data & AI chief after Marketscan deal
Acquirz strengthens leadership team with Kevin Smith and Kelly Merchant as the Cheltenham firm scales after acquiring Marketscan.
UK businesses urged to rethink productivity amid AI shift
UK firms told to rethink productivity as AI, ERP and CRM reshape workflows, while experts warn gains depend on skills, governance and resilience.
OMS adds Curvestone AI compliance checks for mortgages
OMS rolls out Curvestone AI compliance checks for mortgages, giving brokers and lenders automated file reviews and audit trails across case workflows.
Influencer marketing shifts from add-on to core strategy
UK marketers make influencer marketing core to PR and paid campaigns as brands chase sales, traffic and trust over likes and reach.
Braze launches AI tools for marketers & European hosting
Braze adds AI agents, creative workflow tools and European data hosting as marketers race to automate personalisation and campaign production.
MSPs see voice as part of wider IT offer, Gamma says
Gamma says managed service providers are folding voice into wider IT deals, with trust, integration and risk management now shaping supplier choices.
Analyst Insights
Research and market analysis connected to Customer Relationship Management
DevRev wins ISO 27001 certification for AI security
Gainsight names new leadership team for growth push
Why brand visibility is the most critical metric in today's AI-driven world
Building an enterprise data integrity architecture for AI and compliance
G2's 2026 Best Software Awards reveal major market shifts
Expert Columns
Migration strain exposes partner capacity challenges
Why email automation fails without clean and verified data
How Sourcepass turns firewall upgrades into a competitive edge
Trust, transformation and the women leading modern client partnerships
Why more SaaS vendors are embedding data quality into their core platforms
Why CRM accuracy will decide which revenue teams thrive in the AI era
The symbiotic relationship between AI-driven CX and EX
From data chaos to email clarity: How to choose the best CRM email tool
Tech and AI won't kill sales - but it's changing the game beyond recognition
Transformative tech: How marketing agencies can use AI to convert data into revenue
Recent Customer Relationship Management News
Welcome to the Jungle launches all-in-one hiring suite
Welcome to the Jungle unveils new hiring platform aimed at cutting recruiter workloads as AI-fuelled application volumes surge.
WealthAi names Pratim Das as Chief Technology Officer
WealthAi hires ex-Microsoft and Amazon executive Pratim Das as Chief Technology Officer and names Harry Kyprianou Head of Product.
Migration strain exposes partner capacity challenges
Capacity, not capability, is emerging as partners' biggest headache as PSTN migration threatens support, growth and customer relationships.
TeamSystem buys ACD & DIA to expand in France & Türkiye
TeamSystem accelerates European push with acquisitions in France and Türkiye as it targets SMEs amid digital tax and invoicing shifts.
Oboloo launches free procurement software for SMEs
Oboloo offers SMEs and charities a free cloud-based procurement platform with alerts, sourcing tools and savings tracking to curb wasted spend.
Stampede launches SNAPguard for hospitality guest Wi-Fi
Edinburgh-based Stampede launches SNAPguard to help hotels, bars and restaurants fix guest Wi‑Fi, capture data and link access to marketing.
UK software firms struggle to bill AI products accurately
PwC UK survey finds software groups' AI charging models are outrunning billing systems, with most executives fearing revenue leakage and manual workarounds.
SAP finds UK brands overestimate customer experience
SAP warns UK brands drastically overrate their customer experience as consumers report disjointed, impersonal service despite AI investment.
Clevertouch unveils lovemartech Academy for martech skills
Clevertouch launches lovemartech Academy, blending expert-led martech training, research and community to tackle complex tech stacks.
Mind taps SnapLogic to modernise charity data stack
Mental health charity Mind brings data integration in-house with SnapLogic, building AI-ready pipelines and cutting risk and delivery times.
Why 'good enough' voice tools quietly cost businesses
'Good enough' voice tools quietly drain time, frustrate staff and erode service, as hidden frictions multiply across calls, teams and offices.
Salesforce backs UK everywoman technology awards drive
Salesforce becomes headline partner for the everywoman in Technology Awards, boosting visibility and role models for women in UK tech and AI.
Stampede tech boosts Starfish Loves Coffee loyalty
London brunch spot Starfish Loves Coffee hits 85-90% retention after Jubilee push using Stampede's automated guest engagement platform.
Umbraco leads UK membership bodies' digital spending
Umbraco dominates as UK membership organisations boost digital spend, with the biggest 100 bodies investing GBP £250 million a year.
UK airlines turn to agentic AI & WhatsApp to cut queues
UK airlines are deploying agentic AI and WhatsApp chatbots to cut airport queues, ease staff strain and manage growing border disruption.
Square launches AI assistant to help UK SMEs use data
Square rolls out free AI assistant in the UK, helping SME owners query their own sales data in plain English to speed up decisions.
Nexer hires Matt Birtwistle to lead UK manufacturing push
Nexer taps Microsoft veteran Matt Birtwistle to spearhead its UK manufacturing strategy as demand for digital transformation intensifies.
ERP HEADtoHEAD Birmingham event to showcase 13 systems
Lumenia's ERP HEADtoHEAD returns to Birmingham in March with 13 systems, 28 live demos and expert talks on AI, readiness and pitfalls.
WealthAi raises $1m to expand UK AI wealth platform
WealthAi secures $1m pre-seed to scale its modular AI wealth platform for UK advisers, targeting system sprawl and manual workflows.
PushON unveils Connect to unify eCommerce marketing
PushON launches Connect to unify fragmented eCommerce marketing, promising cross-channel insight and clearer links between spend and sales.
Job Moves
Acquirz hires data & AI chief after Marketscan deal
WealthAi names Pratim Das as Chief Technology Officer
Nexer hires Matt Birtwistle to lead UK manufacturing push
Cerillion appoints Greg Price as new finance chief
iwGROUP names John Horsman Account Director for iwCONNECT
Accordion strengthens London CFO tech team for PE demand
Creatio appoints Whiting to boost European sales growth
